Once upon a time (like maybe 7 years ago) the I’m a Mormon ad campaign sprouted a website, Mormon.org. It was full of short narrative profiles of impressively diverse Mormons summarizing their beliefs and proclaiming, “I’m a Mormon.” There were also a few video profiles of people with particularly interesting Mormon stories. That site can no longer be accessed. Did anyone ever produce a profile on the site? Can you still access your profile, or is it gone forever?

Any Mormon.org links now go to the new ComeUntoChrist.org site, where the only Mormon to be found is the Book of Mormon. The tagline of the new site is “Believe, Belong, Become,” which the Church has quietly borrowed from successful use by other churches. And the Church has been promoting the new site on social media. I have seen several ads pop up on Facebook pages just the last few days. Like this one: Who Wrote the Book of Mormon?

You can go explore the home page, which has been around in beta form for several months. Under Believe, there are tabs for following Jesus, the Book of Mormon, the Bible, eternal families, the purpose of life, and coming closer to God. Under Belong, there is a “belong to a caring community” headline, with tabs to worship services and missionaries. Under Become there is a strange mix of tabs that have something to do with service. I’m thinking maybe they could add a Behave page and maybe even a Beware page.

The site presents a softer, kinder approach, downplaying Mormon exceptionalism (and really downplaying Mormon anything) and highlighting Jesus. Lots of Jesus. If the name weren’t already taken, I think the leaders would change our name to something like Community of Christ.

What do you think of the new site? It seems like the new ad outreach target site. LDS.org for members, the Mormon Newsroom for journalists and people who like to read, and now ComeUntoChrist.org for online missionary work or outreach.

For a post discussing an earlier test version of the new site, see this W&T post from October 2018. I don’t have time to do a detailed comparison, but maybe Mary Ann, who wrote the earlier post, will weigh in with a comment sharing what seems to have changed in the final version of the site.