In the 1950s, a psychologist named Solomon Asch conducted a series of experiments studying the effects of group conformity. You can read about it here, or watch a short four min YouTube video here. In brief, Asch took a group of people, all of them in on the experiment (actors) except one real test subject who did not know he/she was the lone real subject. He showed them a reference line of a certain length and then had them select which line on the second grouping most closely matched the same length as the reference line.

He then had them voice their answers out loud, starting from one end of the group. The real test subject was always at the other end of the line, and had to hear everybody else’s answers before he or she gave theirs. With the actors giving the right answer, the test subject had an error rate less than 0.7%. When the actors all gave the same wrong answer, the test subject had an error rate of 35.7%.  What I found most interesting is when just one of the actors gave the correct answer against the majority, then the test subject’s error rate dropped to 5%. He now has a like-minded friend that he can relate to! This is obviously not a new idea, as Hans Christian Andersen’s “The Emperor’s New Clothes” from the 1800s touched on this idea of group conformity.  

There are so many applications of this that I can see in the Mormon Church.  The first that came to me was Fast and Testimony meeting. After 10 people (actors) get up and say “I know the Church is true”, it would be very difficult for a person (test subject) to get up and say anything different. I also thought of the Q15, and the tremendous pressure for group conformity. Once the FP and senior members have voiced their opinions (all in agreement), how can newer members ever go against that?

The Endowment Ceremony in the temple is the perfect example of group conformity. How else can you explain why 19 year old Bishop Bill did not run screaming from the ceremony mid-way through? Well, all the “actors” were pretending this was OK, my mom and dad and other ward members I admired were sitting there telling me line “a” was the correct answer (this is all perfectly normal) even though I could see that the answer was “c” (i.e. this is all crazy!)   

Now onto the case when one of the actors gives the correct response and the error rate drops by 85% for the test subject. I see this phenomenon in classes, either Gospel Doctrine, or Elders Quorum. We will be talking about something, and everybody just goes along with whatever is being said. Then somebody breaks out (usually me!) and says something contrary to the party line (e.g. polygamy did not end in 1890, the translation of the BofA facsimiles do not agree with Joseph Smith’s translation, etc). Sometimes other people now feel free to speak up, as they now have a like-minded friend.  More often nobody will say anything in class, but will approach me afterwards and thank me for my comments.

Could this “like-minded friend” part of the experiment explain why Pres Nelson warned Church members to “Never take counsel from those who do not believe”?  All it takes is that one person that breaks out of the group conformity to get you to go against the majority with a like-minded friend as Asch proved in his experiment.

What examples do you see in Church of group conformity as demonstrated in Asch’s experiment?