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Author Update: It turns out the idea I explain in this post has already been implemented. In 2011, the Affordable Care Act imposed a rule that required insurers to spend at least 80-85% of premium revenue on actual medical care. The hope was that this requirement would rein in runaway profits. It did not. And in fact, the spending requirement may have actually led to the ever-increasing insurance premiums that I was hoping to solve. From an article titled The ACA Rule That Accidentally Made Higher Healthcare Costs Profitable:

When the Affordable Care Act introduced the Medical Loss Ratio (MLR) rule in 2011, lawmakers believed they’d solved a fundamental problem with health insurance: runaway profits. The rule required insurers to spend at least 80-85% of premium revenue on actual medical care, capping their administrative costs and profits at 15-20%.

But fourteen years later, as Americans face sharp premium increases in 2026 and enhanced ACA subsidies expire, a closer look at the MLR rule reveals an unintended consequence: the very mechanism designed to control costs may be rewarding insurers when healthcare spending rises.

You know what? It was a good idea. Unfortunately, profit-hungry fiends found a way to gouge ordinary Americans in spite of the attempt to limit the obscenely high profits of the health insurance industry.


This post has four sections and I encourage you to think about which one you specifically disagree with rather than throwing out the whole post as soon as you find a sentence you dislike:

  1. The Problem is the Profit Motive
  2. Removing (or Limiting) the Profit Motive from Healthcare
  3. Enforcement
  4. FAQ

The Problem is the Profit Motive

Free market competition is supposed to bring down prices and improve products. That doesn’t work in healthcare because (1) the barriers to entry are so high and (2) the market isn’t very free.

The Barriers to Entry are High. Average people cannot found their own health insurance company or build their own hospitals. Right now, healthcare is in the hands of a rigid industry — both health insurance and providing health care. Competition isn’t really competitive because it’s so hard to gain a toehold in the industry.

The Market Isn’t Very Free. In general, it’s hard to shop around for health insurance. If you work, you’re limited to the plans your employer offers. Whether you have employer healthcare or buy it in the marketplace, you’re limited to what you can afford. You can’t change health insurance once you realize that your current insurer doesn’t cover the treatment the doctor says you need, but another health insurance company does. Changing health insurance is a lot harder than changing brands of toothpaste.

Health insurance companies generate profits when they collect more premiums than they pay out in claims. They have an incentive to deny claims because they can pocket that money. Those premium payments are then diverted into the pockets of people who are already rich. Health insurance CEOs earn salaries of $30 million and up. The seven largest publicly traded U.S. health insurance companies reported a combined $71.3 billion in profits for 2024. The health insurance company sends part of your premiums to their investors through dividends and stock buybacks in the tens of millions of dollars [source]. The company’s goal is not a reasonable return on investment for shareholders; instead the goal is to achieve higher profits every year, which means either premiums go up every year, or more claims are denied every year.

Denying and delaying claims is an art form among health insurance companies. For example, I’m currently in the fourth month of trying to get dental insurance to pay for my son’s wisdom teeth removal. The first time the oral surgeon’s office submitted the claim, they only paid for two teeth. The second time, they did something else nonsensical. They’re using AI to deny and delay payment for claims. The oral surgeon has to employ people full-time in a billing department to wrangle with insurance companies.

Agreement Checkpoint One (1). Before we move on, are you with me so far? Do you agree or disagree that the profit motive in healthcare is out of control and causes many, if not most, of the current problems with healthcare? Obviously, there are other problem issues, but check with yourself and see if you agree that the profit motive is a big issue.

Removing (or Limiting) the Profit Motive

If we can remove or limit the profit motive, we can keep the basic structure of USA health insurance intact. Private health insurance paid through your employer stays, and so do all the existing health insurance companies. Medicare and Medicaid stay, and don’t have to be expanded further. The Affordable Care Act marketplace stays so people who can’t get insurance through their job can buy policies through the marketplace. The existing procedures remain in place: you pay premiums, your doctor’s office submits the claim to the insurance company, your insurance company pays the claim.

How to Remove (or Limit) the Profit Motive

How do we do remove or limit the profit motive?

Congress adds a new paragraph to the income tax laws that covers the healthcare industry. The new paragraph would be added to 26 U.S.C. Section 832, which defines taxable income for health insurance companies. (Technically, Section 832 is for any insurance company that is not a life insurance company, and that includes health insurance companies.)

And before you get triggered because I said “tax law”, please let me assure you that what I’m proposing is possible. I used to be a tax lawyer. Tax law is drafted by tax lawyers (then Congress votes to make it law); the Treasury Regulations that explain tax law are written by tax lawyers; the IRS is staffed by tax lawyers; when a taxpayer company finds a tax lawyer who tells them how to exploit a loophole, other tax lawyers can close the loophole by writing legislation for Congress to pass (sometimes they don’t); if a taxpayer company commits tax fraud, there are tax lawyers and specialized forensic tax accountants who work for the government (the IRS) entirely to sniff out tax fraud and prosecute it. There are people who specialize in stuff like this and they’re used to working from suggestions. You tell a tax lawyer, “this is what I want to do” and the tax lawyer dives in and figures out the details. This is possible.

This doesn’t change individual income tax law at all. Your tax payments and returns don’t change.

The new paragraph would make the following change: A health insurance company must pay out in claims at least 90% of what it collects in premiums. If it pays out less than that, then whatever the insurance company kept is taxed at 100% and those funds are earmarked for Medicare and Medicaid.

Example: HealthCo collects $1,000,000 in premiums from individuals and employers. It pays out $750,000 in claims. Oops! That’s less than 90% of the premiums; it only paid 75% out in claims. So HealthCo has to pay tax of $150,000 (the 15% of premiums it didn’t pay out in claims) and all of that goes to Medicare and Medicaid.

Does HealthCo want to pay $150,000 in taxes? No, it does not. So instead, it makes sure that it pays out 90% of the premiums to claims. They’ll either pay more claims (yay!) or reduce the premiums they charge (also yay!). Poof! That’s the magic wand. Health insurance companies no longer want to make “recordbreaking profits.”

Agreement Checkpoint Two (2). Do you believe that tax lawyers could figure out a way to write a tax law that removes the profit motive from health insurance by limiting the profit to 10% of collected premiums?

Enforcement

People tend to be cynical about taxes and assume that everyone cheats and no one pays what they really owe. Something I learned as a tax lawyer is that it’s a lot harder for a business to cheat on its taxes than you think it is. And a huge business, like a health insurance company, has an even harder time because the IRS is looming over their shoulder constantly. Some companies are so big they are under a continuous audit. Seriously, the company has to provide an on-site office for the IRS agent and the IRS agent parks himself at the company and reviews accounting and banking records. The IRS agent knows as much about the company as the CFO (Chief Financial Officer) and the entire accounting department.

Obviously, you have to have enough IRS agents to handle the workload. This was one thing Joe Biden tried to do — the Inflation Reduction Act passed in 2022 provided a whole bunch of money to the IRS. The goal was to use that money to hire the multitude of tax lawyers necessary to audit the rich companies and the richest people. The Republicans successfully scared the public into believing that the hiring spree at the IRS was about picking on individuals who earned less than $250,000 per year. The Republicans clawed back a lot of that money from the IRS and then fired a whole bunch more employees. The IRS would need enough money to pay salaries for these specialized employees.

Agreement Checkpoint Three (3). Do you believe that the government could enforce this new tax law on health insurance companies?

FAQ

This section is about some nitty-gritty details and replying to some possible concerns and counter-arguments.

1. Why aren’t you limiting CEO salaries? Response: Limiting the profit motive should automatically bring CEO pay down to rational levels. Shareholders authorize stupidly high salaries because the CEO is giving them so much in profits. Once the profit motive is limited to 10%, the salary of CEOs will naturally come way down.

2. Will anyone be willing to work as a CEO for a health insurance company for a salary of only $650,000 instead of $30,000,000? Response: Yes. Idealists exist. I promise there are Americans who want health insurance to be fair and workable, and who will be willing to earn an annual salary of less than $1 million to do a job they believe in. The grifter CEOs can go find another industry to exploit.

3. What about the health insurance company’s operating expenses? Besides paying out claims, a health insurance company has to pay claims adjusters, rent an office, set up a computer system, and act like a business. Does that come out of health insurance premiums? Response: Yes, with limits. Obviously, we don’t want health insurance companies claiming they need golden toilets in their office building. Fortunately, these limits are already in place for some insurance companies (26 U.S.C. Section 833) and can be readily adapted to health insurance companies.

4. What about the crazy prices of prescription drugs? Response: Prescription drug prices are their own problem. This post is about one solution to one problem. Hopefully, the ripple effect of addressing outrageous health insurance company profits will have some impact on prescription drug prices. Health insurance companies will have more incentive to pay for prescription drugs since that counts as paying a claim. If prescription drug prices remain at price-gouging, recordbreaking, price points, then we take action aimed at overcharging for prescription drugs.

5. Won’t hospitals just inflate the claims they bill? This won’t necessarily bring down health care costs. Response: It’s possible that hospitals will try to grab more money. My thought is to solve one problem and see what the impact is on hospital billing. If hospital profits need to be limited too, we can address that after we see what the situation actually is.

6. This is too complicated! Health insurance companies can’t adapt to new rules! Response: Most laws phase in over time. With a three to five year phase-in period, health insurance companies will do just fine. Their accounting departments already know how much they collect in premiums, what their business operating expenses are, and how much they pay out in claims.

7. The stock market will crash when all the health insurance shareholders try to sell at once. Response: That’s another reason for a multi-year phase-in. The great sell-off of health insurance stock will be spread over a few years. The grifter shareholders who want to pocket your healthcare premiums will move on to invest in other industries. Regular investors will step in and the price of health insurance company stock will stabilize at a lower valuation. My 401(k) earns about 8% annually. Investment portfolios full of retirement accounts and mutual funds offered to regular humans will happily invest for a 10% return.

8. What about a reserve account? If a health insurance company has to pay out 90% every year, they won’t be able to afford claims if we have another pandemic and health care claims skyrocket! Response: The insurance income tax laws are already structured to allow reserve accounts.

9. If this would be so simple, why haven’t we already done it? Response: I’m suggesting the government use tax laws to limit the profits of a big industry. Republicans are already upset at that idea. Democrats who suggest taxing the super-rich lose elections. Health insurance lobbyists will fight dirty to stop this change. Tax bills have to originate in the House of Representatives. So passing something like this would require massive political effort, Democratic control of Congress, and somehow convincing voters that taxing the super-rich and funding the IRS is a good thing to do.

Conclusion

Insurance income tax is already its own section of the Tax Code. Health insurance companies already have accounting departments who know the dollar amounts involved. Health insurance companies already know how to file their own complicated income tax returns. The IRS already has agents trained to continuously audit big companies. This wouldn’t actually be that complicated to put into place.

While I don’t have anything against socialized medicine morally, I know a lot of Americans do. I believe that limiting the profit motive in the health insurance industry would solve a lot of healthcare problems, and also allow America to keep its current structure with private health insurance companies provided mostly through employers. This idea doesn’t require adding people to Medicare or Medicaid, nor would it replace the health insurance marketplace established by the Affordable Care Act. The USA keeps what it has. The change is that health insurance companies pay claims rather than gouging policyholders in order to make rich people richer.

For the discussion, pick one of the agreement checkpoints in the essay and discuss.