Paul Simon sang about the film Kodachrome “They give us those nice bright colors
They give us the greens of summers”.

To give us “those nice bright colors”, the engineers at Kodak had to balance the red, blue and green dyes in the film. We have three different types of cones in our eyes that react to the red, blue and green colors. The problem is that green light not only activates the green cones, but to a lesser extent the cones for red and blue, thus causing the green to wash out on the film. To compensate for this the engineers had to increase the intensity of the dyes that create red and blue to match the perceived increase in the green, which comes at the expense of yellow and brown hues.

To do this balance the engineers used a photograph of a Caucasian woman named Shirley. They looked at lots of different photos of Shirley, each with a different color saturation for red, blue and green. The one they settled on was printed and called a “Shirley Card” (photo above), which was given to film processors to calibrate their printers. One engineer who took part in the process later commented that the color balance selected had a lighter skin tone that even the real Shirley had.

The Kodachrome film was thus optimized to create pale Caucasian skin tones, leading to poor reproduction of darker skin tones. People of color would often appear without features, with just their eyes and teeth showing through. This was not changed until chocolate manufactures complained about not being able to capture the subtle difference between dark, bittersweet and milk chocolate.

As you can probably guess, the group of engineers that selected the color balance where all white males. They selected what appealed to them, not realizing an internal bias for what looked right.

The same thing happened with bicycles. They were made by men, so they fit men well, but women have proportionally longer upper torsos than men. Now days you can buy a bike fitted for women that has a shorter top tube to better fit women’s bodies.

Is it any surprise that a Church run by white cisgender males would work well for white cisgender males? The Church worked very well for me when I was engaged. All my leaders looked like me. The rules were easy to follow. I could relate.

While God needs to work through mortal men with internal biases, what if He worked through men AND woman, maybe there would be less? If He expanded that and worked through men and women of various backgrounds and ethnicity, how much better the photographs of life would be for church’s members, how much better might the bike fit?