Photo by Ivan Siarbolin on Pexels.com

I quit attending Church because of a final straw. I had been struggling along for years, telling myself that I was the problem and if I could find my problem and solve it, Church would be a good experience again. Failure. The final straw broke the camel’s back. I quit attending.

If that final straw could be removed, would I go back? 

That Poor Camel

Do you see this poor exhausted camel who is going to cry if one more straw lands on him?

That straw is going to land, and it’s going to break the camel’s back, and that’s irreversible. You can’t fix the camel’s injury by removing just that final straw. The only way to help the camel is to remove the entire burden.

A happy camel is one who is entirely unburdened, not one who is carrying the entire burden minus the final straw that caused the irreversible injury.

The Trust Thermocline

The Trust Thermocline is a metaphor about ocean temperatures that is designed to help businesses understand why their customers abandon them all of a sudden.

The temperature thermocline in the ocean is where the water temperature suddenly drops. Ocean water does not gradually go from warm at the top to cold at the bottom in a steady line. There’s a drop-off.

Image source: https://www.marinebio.org/oceans/temperature/

If you’re a business (or Church) whose relationship with your customers depends on trust, the failure of trust works the same way that the ocean goes from warm to freezing. Your customers (members) will give you the benefit of the doubt for a while. They’ll stick with you through some bad experiences. They’ll be loyal up to a point. And then they’re done.

“Stickiness” is for real: a consumer will persist in a bad economic or product relationship beyond the point where it makes logical sense to do so because an element of the trust, and emotional commitment, remains.

But once that thermocline is crossed, there are few routes back. There is no “final straw”—a price cut, a promise to “do better”—that can be reversed to draw them back in, nor was there one that could be avoided. The triggers for each individual are different, but their effect on the group is cumulative.

Trust thermoclines are so dangerous for businesses to cross because there are few ways back once a breach has been made, even if the issue is recognized.

[Source]

Violating someone’s trust works the same way as breaking the camel’s back. The damage is irreversible. You can’t just remove the final straw and have things go back to the way they were just before the final straw landed.

Leaving Church

And that’s why I won’t go back. I didn’t leave the first time things got hard. I didn’t leave because of one offense. I hung in there, reading my scriptures and doubting my doubts. Once the final straw landed, once the ocean got cold, there wasn’t a way to undo the entire burden.

Questions:

  1. If you’ve already left, and you found out that the Church changed your “final straw” issue, would you go back?
  2. If you’re still attending, does this metaphor resonate at all? Do you think you have a “final straw” or a “thermocline”? 
  3. Have you seen this principle at work in other relationships? I found a lot of parallels in giving up on my marriage and giving up on the Church. There was an overburdened camel and a thermocline temperature change in my efforts to stay married too.