Today we have another guest post from Pirate Priest. Enjoy!

We’re in that “most wonderful time of the year” when we’re simultaneously focused on that unique blend of family, faith, and rampant materialism. There’s the old saying that “money can’t buy happiness,” but is that really true? The essence of the proverb is to denounce the quest for fulfillment via materialism – while I agree with this sentiment in
principle, does it hold true at a more literal level? Is it actually possible to buy happiness (or get close enough)?

Money can’t buy you happiness, but it can buy you a yacht big enough to pull up right alongside it.

David Lee Roth

This is funny and unsurprising advice from a rockstar with a net worth of some $60 Million. Someone mentioned popstar Cardi B in the comments a few weeks back. Here’s what she said about money and happiness in a recent interview:

Interviewer: Do you feel like you’re happier now than when you were broke, or not really?
Cardi B: Sometimes…it makes me happy that I’m able to afford what I want, and it makes me happy that I get to treat my family. But I feel like the way that I have money kind of took away a lot of my happiness.

I didn’t grow up with much money. My parents were frugal and careful with their finances – they made sure we had food and a roof, but sometimes that was about all. My dad, a second-generation immigrant, worked very hard to provide for us, but there wasn’t much luxury in our lives. My first bike was found behind a dumpster and fixed up
by my dad. My mom learned to cut our hair from library VHS tapes. Sizzler was the fanciest restaurant my brother and I could imagine, and we only saw the inside once every year or two for my mom’s birthday. There were some exceptionally hard times when my dad was out of work and we quite literally lived on the food storage my
parents had tried to set aside. My mom spent hours grinding wheat stored in the basement for bread, and I’ve never met someone more creative with canned soup. If anything, my childhood taught me that happiness wasn’t necessarily related to having lots of money. I had good friends, a good community, and caring parents. It was never
glamorous, but I also never felt that we were anything but normal, which is exactly what my parents wanted.

However, as I’ve grown older and have kids of my own, I can recognize and appreciate the hardship and stress my parents endured to create a bubble of normalcy for us kids. I recently had a conversation with my mom about those
difficult times – she visibly shuddered and said, “I’d almost forgotten about all that…that was so hard. I think I’ve tried to forget it.” Money could have solved a lot of the problems they faced and could certainly have impacted their well-being.

Interview with Cardi B.

$75,000
The best-known study on money and happiness is probably the 2010 study by Daniel Kahneman and Angus Deaton (both Nobel prize winners in their respective fields). The study is usually summarized like this: more money buys more happiness until you hit an income of $75,000/year; after that, money doesn’t make you happier. Dan Price, then CEO of Gravity Payments, famously read about the study and raised the salary of all his employees to $70,000 while cutting his own salary to the same level (don’t ask me why $70k instead of $75k…I guess you can’t have those employees being too happy). So does that settle it? All we need is $75,000 to have maximum happiness? Sort of….

Deaton and Kahneman measured happiness by looking at “emotional well-being.” This measurement uses questions like “Did you experience enjoyment yesterday? What about stress? sadness?”, etc. This essentially tracks the day-to-day moods and feelings of a person. However, this isn’t the only measure of happiness. Another measure looks at “life satisfaction.” This uses the Cantril Scale to rank people’s satisfaction with their life overall. The two seem similar, but are distinct – how you were feeling yesterday, is different than how you feel your life is generally going. Deaton and Kahneman examined both.

The study indeed found that people’s day-to-day moods stop improving beyond that magic $75,000 threshold. However, they also found that there is no upper limit to buying life satisfaction. It’s not a linear relationship (i.e. adding $1000 has more impact if you’re making $40,000 than if you’re making $400,000), but regardless, life satisfaction still never stops increasing as income increases. There have been studies done by other researchers that have reproduced this effect.

Intuitively this makes sense – there’s a point where we have enough income that money has less impact on our day-to-day moods, but emotions will still fluctuate. However, while rich people will still have good and bad days, they also have more resources to directly impact their overall life circumstances and satisfaction. (Scroll back up to the Cardi B. interview excerpt and you can see that she actually mentions both phenomena.)

How to actually buy happiness
While the research by Kahneman and Deaton is interesting, it’s also not particularly practical at an individual level. If a sad and stressed friend came to you for advice, you probably shouldn’t respond with, “Have you tried having more money?” If money truly can impact happiness, let’s focus instead on things we can control. How can we extract
maximum happiness from whatever financial resources we already have?

In the book Happy Money: The Science of Happier Spending, behavioral scientists Elizabeth Dunn and Michael Norton discuss their research on this topic. Their research began with a simple experiment of handing cash to random people on a college campus, instructing them to spend it in different ways, then asking them how happy they felt the next day. Their results led them to scale up their research to much larger and more diverse populations around the globe. They summarize how to buy happiness from money with 5 principles:

  1. Buy experiences
  2. Make it a treat
  3. Buy time
  4. Pay now, consume later
  5. Invest in others

Buy experiences

Material things don’t provide nearly as much happiness as experiences. There is lots of research done on how experiences are much more memorable and enjoyable than stuff. That concert or weekend road trip will provide much more happiness and lasting memories than a bigger TV or fancier car.

You can also make material goods more enjoyable by turning them into “experiential goods.” We tend to expect a new purchase to provide a lot more lasting enjoyment than it actually does – the stuff we accumulate quickly fades into the background of our daily lives. For example, you can spend weeks researching and test-driving cars to find the perfect one; you may enjoy the car at first, but it will usually quickly fade back to just being your ride to work. However, you can reinvigorate your material purchase by turning it back into an enjoyable experience – which can be as simple as a Sunday drive just for the sake of enjoying the drive.

Make it a treat
Have you ever gone to a store like Costco and seen a bulk case of your favorite treat on sale for a ridiculously low price? These deals are hard to pass up, but the second half of that case always seems to end up abandoned in the back of the pantry. This phenomenon is both the blessing and the curse of the human senses – we tend to adapt
to unpleasant things (e.g. the damp brown smell wafting from your teenage boy’s bedroom), but we also adapt to the things we love, blunting our enjoyment of them. Making things we enjoy a treat will give us much more happiness and enjoyment than if they become routine.

This principle immediately brought to mind the religious idea of fasting. I remember many times suffering through 1 pm church on Fast Sunday with a growling stomach, then rushing home to find something to eat. That first bite of food was always blissful – even something as simple as a saltine with a slice of cheese. Similarly, my sister has adopted the Catholic practice of Lent, and each year she abstains from something she enjoys for 40 days (chocolate, caffeine…she changes it each year). At the end of the 40 days, that item brings with it a flood of pleasure, happiness, and endorphins. Even a short break from something can reinvigorate our enjoyment of it and help us to
appreciate it more.

Buy time
This is undoubtedly my favorite and has had the most impact on my life. The phrase “time is money” is capitalist scripture at this point. However, this equation is commutive–money is also time. Meaning we can spend some of our money to buy back time and use that time in ways that bring is happiness. We all have chores and tasks that we hate (taxes, yard work, cleaning, etc.) We often complain about never having enough time for people and things we love, so buying time is one of the best ways we can increase happiness.

Laundry was ruining my family’s lives. Between clothes for work, school, barn, and kids playing multiple sports, we could never seem to dig ourselves out from the ever-growing mountain of laundry. If I end up in hell, it’ll be in the laundry room. In fact, I’m convinced that in the tale of Sisyphus, the Greek king cursed by Hades to spend eternity
rolling a boulder up a hill, the hill was a pile of dirty clothes. Laundry was sucking the life out of the little time we could spend together as a family. In a moment of providence, I heard an interview with Elizabeth Dunn shortly after seeing an ad for a local laundry service. I decided to put her research to the test – I bagged all the laundry, set it on the porch – like magic, it reappeared the next day washed, dried, and neatly folded. I nearly cried. The laundry service now comes each week, and it has more than paid for itself in terms of time and happiness.

This principle is my favorite because buying back time with money can also facilitate virtually all of the other ways to increase happiness with money:

  • It gives us the time to plan and enjoy experiences.
  • The time we buy back can be spent on health and personal care.
  • Indirectly, buying time can force other purchases back into the second principle of “make it a treat.” Allocating your Starbucks or Swig budget to buying time instead, can automatically make them more of a treat. (for those outside the Mormon belt, Swig sells delicious, ridiculously overpriced customized soft drinks).
  • In some cases, we can even spend that additional time earning more money.

Pay now, consume later
This one is something of a Jedi mind trick, and is related to the first two principles on the list. According to Dunn and Norton, “Delaying consumption allows spenders to enjoy the anticipation (think of the enjoyment you experience ogling the dessert case or thinking about the upcoming trip) without the buzzkill of reality.”

Some research has shown that people often enjoy the anticipation of a planned trip as much or more than the trip itself. Buying something in advance, then consuming it later allows us to soak in that dopamine hot tub for even longer.

This principle has interesting implications in religion. Religions have long preached the virtues of delayed gratification – if we can learn to control the tendencies of the “natural man” we’ll experience more happiness than if we give in to temptation. Generally, religion is referring to eternal happiness and salvation, but there seems to be some scientific basis to the argument that delayed gratification does indeed lead to more happiness.

Invest in others
This one is probably the least surprising – it feels great to give to other people. The spirit of giving is was makes the holiday season so special. Giving to others is a great way to improve one’s sense of happiness and well-being. Research in the book suggests that spending as little at $5 to help someone else can measurably increase your own
happiness, and that this principle holds across cultures and for people who are young, old, rich, or poor.
Marcus Aurelius, the 2nd-century Roman Emperor and stoic philosopher, wrote in his Meditations that the true measure of wealth was to see someone in need and have the means to help them. This is a man who was born into one of Rome’s great families and who was surrounded by all the luxury the Roman Empire had to offer, yet he wrote that his favorite luxury was to help others generously while knowing he would never need to ask for a favor in return.

There is a catch however: the giving must be voluntary. When people choose to give it makes them happier, but when giving is mandated (more like a tax) it decreases the satisfaction of giving and can sometimes cause people to feel less happy. The obvious religious implication here is in giving aid to the poor and needy, but tithing comes to mind as well. Is it possible that the blessings mentioned in Malachi 3:8 are more emotional than physical? It appears that paying tithing could increase a person’s happiness, if that person does so willingly and believes they are helping to build the kingdom of God. So while I may not personally subscribe with the LDS church’s current narrow interpretation of tithing, I can see how the practice may be viewed as a blessing for many members. Willingly allocating a percentage of our income to a cause we admire is a reliable way of buying happiness.

Mormons and money
Mormons have always had an interesting relationship with money. At one time the LDS church was insolvent and faced crushing debt. Now the LDS church has vast wealth, yet insists that even the poorest members need the “blessing” of paying tithing. In General Conference leaders hold up stories of faith and sacrifice from the church’s poorest members, but we also tend to sidle up the Prosperity Gospel and view financial success as a sign of righteous living (as long as the wealthy person has a temple recommend). This is a topic of its own, but it’s interesting to superimpose religion and academic research about money and happiness.

What about you?

  • Do you believe it’s possible to buy happiness?
  • What ways have you used money to try to buy happiness? What worked and what didn’t?
  • Can wealth be a sign of righteous living?
  • What other parallels do you see between the research and longstanding religious principles (Mormon or otherwise)?

Discuss.