I had a lot of Barbies. This was partly because I was the youngest of six sisters, so some of these dated back decades to some of the early models, including a Francie doll with a waist that twisted (an early Barbie friend with her flipped up brunette bob). I think I once counted up 50 of them (including Kens, which were mostly interchangeable accessories). I had the convertible car, the 70s style penthouse, the townhouse (with a real working elevator!), the beach van that came out with the Malibu line, and an earlier Barbie house as well. The budding scientist in me delighted in trying to understand the mechanics of my growing-up Skipper (Barbie’s little sister who got taller and grew breasts if you turned her arm around). I would lay out in the sun next to my Malibu Barbie, Ken, PJ, and Skipper with heart and butterfly stickers on them so that when they got tan (that was the big thing in the 70s), the sticker would leave a lighter colored shape behind. I did not have Christie, the black Barbie in the Malibu line.

When I got too old for them, I gave all of them to a young girl in our ward who didn’t have her own dolls. Giving away those Barbies (and worse, my vast Mad Magazine collection) is one of my life’s regrets. Aside from the sex crimes my brother committed on the dolls (poking holes in their boobs with a pushpin, which frankly sounds like serial killer behavior), they might be worth quite a bit today.

It’s hard to consider Barbie a true feminist icon from a 2023 lens, and even at the time, there were mixed feelings about her. Creator Ruth Handler, who co-founded Mattel with her husband, noticed her daughter Barbara playing with paper dolls, and saw that this type of play differed from the “traditional” baby dolls that were often given to young girls to prepare them for motherhood. Her daughter enjoyed making up stories with the dolls and trying new outfits on them. While traveling in Germany, she noticed a doll called “Bild Lilli” which was based on a “sexy secretary” comic strip character. This doll was not for children, but was a novelty item mostly for men sold in tobacco shops, similar to a Hula dancer doll one might put on a dashboard.

When I was younger, age 5 or 6, baby dolls were a frequent gift, as were stuffed animals. Baby dolls were mostly about practicing caregiving, but Barbie was about fashion, fun and even independence. Barbie had a boyfriend, but was never married, even after decades. Her life revolved around her female friends. Barbies represented growing up, considering what young adulthood might be like. It was a shift from pretending to mother a doll to the doll being a proxy for the child’s imaginary play.

Critics have pointed out several problems with Barbies:

  • Body Image. Barbie presents an unrealistic body image that is physically impossible, which is true; growing up in the 70s and 80s, steeped in airbrushed magazines, she wasn’t alone.
  • Gender Stereotypes. Barbie was simultaneously portrayed as having achieved roles like US President, astronaut, doctor, and business-woman, but some versions had her dieting (a mini diet book accessory literally said “Don’t Eat” and came with a scale set to 110 lbs.), focused on “caregiving” roles like teacher, vet or childcare, and one talking Barbie literally said “Math is hard” when you pushed a button on her back. Like actually being a woman, the mixed messages were all over the map.
  • Diversity. While Christie was Barbie’s black friend in the Malibu line (almost 20 years after Barbie started out) and some versions of Francie were desribed as “colored” and came out in 1966, most of the dolls were white.
  • Consumerism. Let’s face facts, Barbie is a material girl. The whole point of the Barbie line is to buy the outfits and the accessories, the dream house, the cars, etc. I mean, whatever. Some critics aren’t going to be happy unless children are playing with corn husk dolls I guess.
  • Environmental Impact. Barbie is plastic (in all the meanings of that word). She’s not recyclable. Basically as soon as plastics emerged on the scene, the entire world became plastic, but let’s blame it on Barbie. I had plenty of baby dolls that were also plastic, BTW, but nobody’s coming after my Baby Alive doll (she peed and pooped after you fed her, which was honestly disgusting and didn’t actually make me want to become a mother which is the subtext of all baby dolls).

The overblown conservative rage against Barbie makes little sense to me. Barbie was never a perfect role model; she was considered a mixed bag even in the 70s. Screeds against her by far right pundits remind me of the ire vented on her by my brother. Some men seem to feel a need to destroy the feminine to distance themselves from anything unmanly. All I can say to that is, methinks thou dost protest too much. It’s a toy.

I can’t spoil the movie as I still haven’t seen it yet (we were out of town), although I am going to the late showing Tuesday night so by the time this posts, I’ll have reactions to share in comments; doubtless some of our readers have already seen it. I’m excited to go, though, as is my daughter. I probably won’t dress up, though, and while I will see both Oppenheimer[1] and Barbie, I’m not doing a double header. I need a little breather in between.

  • Did you have Barbies growing up?
  • Are your feelings toward Barbie positive, negative or mixed?
  • Did you or will you go see the movie?
  • What problematic toys (aside from Barbie) did you play with?

Discuss.

[1] If you want to talk about a mixed bag, Oppenheimer, in addition to creating the bomb, was a big time creep. He wrote poetry about rape fantasies, and once on a train, he watched a couple making out. When the man got up to use the restroom he immediately went over and started kissing the woman who was a stranger, which is about the creepiest thing I ever heard. Did he think they were working in shifts, and when one guy punches out, any random idiot gets to take a crack at her?